There is an unmet need to improve health literacy and patient/physician communication. Determining which patient-defined outcomes should be prioritized for individual patients requires effective shared decision making between physician and patients. Personalized medicine can complicate these discussions as a slight difference in a genetic alteration can significantly change management.
While there has been significant research highlighting best practices related to share decision making and addressing gaps in health literacy, many of the best practice findings have not been full introduced to the clinic. Improved communication will facilitate more personalized care, and will ultimately drive behavioural change and adherence to treatment plans leading to better outcomes. This session will focus on how to optimize share decision making in the context of personalised medicine.